GrowthLoop
The GrowthLoop Podcast is your go-to resource for strategies, insights, and stories to help you fuel sustainable growth for your business and personal career. Whether you're a startup looking to scale or an established company seeking new avenues for expansion, our mission is to provide you with actionable tips and inspiration to propel your growth journey forward. We will dive into the GrowthLoop framework and feature expert interviews, case studies, and actionable advice to help you unlock the full potential of organic growth.
GrowthLoop
Creating Customer Advocates and Your Addressable Market - Part 1
In this episode of The Growth Loop, Corey and Tish dive into the first of three pillars of the Growth Loop model: lifecycle management and the buyer's journey. They break down essential strategies for understanding the buyer's mindset, from shaping customer experiences to driving long-term loyalty and retention. Corey and Tish explore the key distinctions between the Total Addressable Market (TAM) and the Sellable Addressable Market (SAM), and discuss how identifying the right subset of customers can significantly impact business growth. They also touch on the importance of research and analytics in creating frictionless, personalized customer experiences that turn buyers into loyal advocates. By the end of the episode, listeners will have actionable insights into customer acquisition, satisfaction, and retention, ultimately driving revenue and business success. Tune in to learn how to make the customer journey a core component of sustainable growth.