GrowthLoop
The GrowthLoop Podcast is your go-to resource for strategies, insights, and stories to help you fuel sustainable growth for your business and personal career. Whether you're a startup looking to scale or an established company seeking new avenues for expansion, our mission is to provide you with actionable tips and inspiration to propel your growth journey forward. We will dive into the GrowthLoop framework and feature expert interviews, case studies, and actionable advice to help you unlock the full potential of organic growth.
GrowthLoop
Exploring Generative AI and Its Impact on Demand Generation
The explosion in use of generative AI tools has had a tremendous effect on business operations across many disciplines. Marketing and go-to-market functions have arguably been touched the most.
In this episode of Growth Loop, Sarah Hartland, Director of Demand Generation at Endor Labs, joins the conversation. We cover a wide range of topics, including the distinction between demand generation vs. lead generation, how generative AI is changing the field, and some cautionary discussion about what AI is and isn't.